07. The Hormone Dopamine

We all want to be liked. But now we want to be liked by sixteen million.

Denzil Washington, US-american actor

But what are the “human weak points”? Let’s take a little excursion into psychology:

Dopamine – also known as the “happiness hormone” – is a neurotransmitter of the central nervous system.

It regulates the blood flow and control of organs, and is responsible for pleasure and motivation. Dopamine balance is a sensitive system that can be thrown out of balance. ADHD, schizophrenia and Parkinson’s are diseases that are associated with disturbed dopamine levels. Dopamine is therefore also a component of some medicines.

This hormone also plays a central role in addictions. This is because intoxicants increase the release of dopamine and thus produce a state of happiness. If the dopamine level drops back to a normal level, psychological withdrawal symptoms occur.

The Cigarette of this Century.

Jan Bogost, award-winning game developer

Scientific research has shown that social media interaction also activates the release of dopamine and can thus lead to psychological addiction.


Sean Parker – Facebook Exploits Human Vulnerability (We Are Dopamine Addicts) (Video)

Jaron Lanier interview on how social media ruins your life (Video)

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